Is This Program Right For You ?
Designed for ambitious professionals who want to build practical, industry-ready digital marketing skills.
Course Curriculum
FOUNDATIONS OF DIGITAL MARKETING
- Digital Marketing Landscape
- Understand Dynamic online User behaviour
- AI Optimization for brand credibility
- Understand establishing digital footprints
- Understand threats to digital brands
ADVANCED SEARCH ENGINE OPTIMIZATION (SEO)
- Keyword Research (Google keyword planner, Gemini, Chatgpt etc.)
- On-page SEO Techniques (HTML tags, robots.txt, llms.txt H1,H2 etc.)
- Off-page SEO and Link Building
- Online PR activities/ collaborations in building brand reputation online
- Technical SEO audit (screamingfrog)
- Voice Search Optimization
- Artificial intelligence content Optimization with prompt techniques
- Search Trends (Google trends, Answerthepublic, etc.)
- Blogs & FAQs optimization techniques
- Core difference between SEO-AIO-GEO
SOCIAL MEDIA MARKETING WITH AI TECHNIQUES
- Social Media Platforms Overview
- Community Management for branding
- Social Listening and Sentiment Analysis (Buffer, Brandwatch, etc.)
- Hashtags & localizing tags strategy in content
- Create SEO optimized captions for Posts
- How to optimize social media presence for organic growth
- How to set Social media KPIs
- Optimize Social media profiles for organic growth
- Content Marketing Plan process and Strategy
- Content Creation using AI Prompt techniques
- Post scheduling & publishing techniques
EMAIL / WHATSAPP MARKETING
- Fundamentals of Email/Whatsapp Marketing
- Lead Magnet Strategy ( Service industry)
- List Segmentation & customer data analysis (Audiense, Braze, ChatGPT, Gemini etc.)
- Email/ Whstapp marketing tools
- Compliance and Best Practices
- Email & Whatsapp KPIs
- AI to create interactive dashboard to show Whatsapp marketing workflow with A/B testing communication/messages
MEDIA BUYING-BRANDING & PERFORMANCE CAMPAIGNS
- Google Ads & Social media ads manager Account & Campaign Setup
- GDPR Verification process for advertisers
- Setup Funnel for driving ROAS
- Explore campaign setup process & ML platforms
- Types of campaign objectives & how to measure performance
- Types of Audience Targeting (Native, Custom Audience & Lookalike)
- A/B tests in Campaigns
- Understand Lifetime V/s Daily budget settings
- Bidding & Optimization goals setting
- AI Automated Bidding/ Smart Bidding
- ROAS Optimization
DIGITAL ANALYTICS & DATA-DRIVEN DECISIONS
- Google Analytics 4 Setup
- Tags & Event Pixel setup via GTM
- Goal and Funnel Tracking
- Multi-Channel Attribution
- AI Predictive Analytics
- Data Visualization
INTRODUCTION TO PROGRAMMATIC BUYING
- Introduction to DSP & SSPs & Its importance
- Different buy types in DSPs
- Glance of DSPs platforms
WHAT YOU'LL LEARN
A complete digital marketing journey — from strategy to execution.
Practical skills you can apply from day one.
Understand core concepts, customer behavior & market dynamics.
Build strong brands with positioning, messaging & value.
Create content that attracts, engages & converts your audience.
Run high-performing ads across Google, Meta, LinkedIn & more.
Improve search rankings and drive organic traffic that delivers results.
Leverage AI tools to automate tasks, create content & drive smarter decisions.
Measure performance, extract insights & make data-driven decisions.
Apply your learning to a real-world project and build your portfolio.
Meet Your Trainer
Farida
Executive Faculty | Digital Marketing & AI Strategy
A digital marketing strategist with 12+ years of experience helping businesses achieve sustainable growth through AI, SEO, performance marketing, and modern digital strategies. She has worked with 300+ brands and trained over 3,000 professionals across the UAE and India.
Program Details
Duration
40 Hours
Session Length
2 Hour Per Session
Schedule
Weekends / Weekdays Options Available
Mode
Live Online Interactive Sessions